Business Partnerships & Marketing UNIVERSITY BUSINESS SERVICES ANNUAL REPORT 2022 Mission: Develop and manage a thriving portfolio of business partnerships (both internal and external) that will add value and enrichment to the student, faculty/staff, alumni, and Lehigh family experience. Developed and implemented a training program for UBS staff that focuses on creating a better customer experience for all of our campus users - students, staff, faculty, parents, alumni and beyond. This shift in our focus is aimed at meeting the University’s goals in improved user experiences and contributes to retention of both students and employees. Rebranded the Lehigh University Bookstore as The Lehigh Store - worked with UCPA to create a logo and visual identity for the store that better matched the newly renovated space. Planned and led all signage implementation and communications for The Lehigh Store changes as well as the Mail Center move. Planned and executed open house event for The Lehigh Store. What's Next New signage for Farrington Square and its businesses is in progress that will further energize this space. New events will make this courtyard a gathering space where all feel welcome and invited. As other community spaces come offline for renovations, Farrington Square will add value to the campus experience in new and exciting ways. Pivoted Grad Fair into a hugely successful Senior Salute event to create a more engaging cap and gown pick-up for senior students. Planned and conducted focus groups with students (undergrad and grad) to determine Transportation and Dining issues at Mountaintop and discuss solutions. Synthesized feedback. Used this feedback, in cooperation with all related departments, to create The Mountaintop Field Guide - a guide to studying and working on Mountaintop campus. Executed second annual Light Up Night in Farrington Square. Reviewed 2,064 licensing artwork submissions.
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