67 MARTINDALE CENTER FOR THE STUDY OF PRIVATE ENTERPRISE vate in terms of sustainability is not an instinct at all; it is adherence to the mission that created these firms in the first place. The evidence makes clear that large firms can act responsibly, but they need to be nudged in the right direction. Foundation-owned firms serve as an example of how it is possible for huge companies to innovate in the best sense, whether through environmental sustainability, research, or social responsibility, when there are mechanisms in place that require a focus on long-termism and the upholding of stated values. Lessons can be applied from Denmark’s foundation-owned firms; conventional corporations just need to be brave enough to consider them. References AB InBev. (2021). Annual report. A.P. Moller - Maersk. (2022.) Annual report. Carlsberg Breweries Group. (2021). Annual report. Carlsberg Breweries Group. (2022). Annual report. Carlsberg Foundation. (2021, February 15). Historic change in the future representation of the Carlsberg Foundation on the Supervisory Board of Carlsberg Group. Carlsberg Foundation. (n.d.). Introduction to the Carlsberg Foundation. CMA CGM Group. (2022). Annual report. Mærsk Mc-Kinney Møller Center for Zero Carbon Shipping. (June 23, 2022). New donation from the A.P. Moller Foundation. Mediterranean Shipping Company. (2022). Making our customers company & culture better: 2022 Annual report. Novo Nordisk (2021). Annual report. Novo Nordisk. (2022). Annual report. Novo Nordisk Foundation. (n.d.). Who are we? Slack, B., & Frémont, A. (2009). Fifty years of organisational change in container shipping: Regional shift and the role of family firms. GeoJournal, 74, 23–34. Thomsen, S. (2017). The Danish industrial foundations. Djøf Forlag. JUNMOKE JAMES graduated from Lehigh University in 2023 with a B.A. in English. At Lehigh, she competed for the varsity women’s tennis team, served as a gryphon (resident assistant), and participated in the Eckardt Scholars Program. She completed two data analytics internships in her junior and senior years and now works as a strategy analyst with Deloitte Consulting in the Philadelphia office.
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