16 PERSPECTIVES ON BUSINESS AND ECONOMICS | VOL 42 | 2024 application can be carried out with these technologies, saving farmers time and manual labor. Additionally, digital technologies, although sometimes having high initial costs, save farmers money in the long run, with higher precision and less fertilizer, pesticide, herbicide, and water usage. Digital technologies’ accuracy in predictions of weather and determination of crop needs leads to better yield, consequently increasing profit for farmers and lowering the risk of financial loss from failed crops. Digital technologies can combat the impacts of climate change and lessen agriculture’s contribution to it by reducing chemical and water waste. Agtech lends agriculture a dynamic quality that Morocco can use to preserve the strength of this crucial industry in the face of climate change challenges. References Adraoui, I., & Jaafar, B. (2023). 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