RESEARCH LEHIGH FACULTY The first rule of nudging is that you do not talk about nudging. Just kidding. Rule #1 is that the nudge has to be voluntary, not compulsory. And Rule #2 is that offering incentives to change behavior doesn’t count. “It’s not really a nudge when you are paying someone to change behavior,” says Saif Mir, assistant professor of decision and technology analytics, whose research focuses on behavioral supply chain management. “When we talk about nudging in the academic context, it basically means an initiative or a push to persuade an individual to change behavior, hopefully in our particular preferred direction,” Mir says. (Like when hotels try to get you to reuse your towels by telling you how it helps the environment.) Can Nudging Drivers Help Reduce Truck Idling? Like Fight Club, nudging has certain inviolable rules. BY JACK CROFT BUSINESS.LEHIGH.EDU FALL 2023 13 SHUTTERSTOCK / ARTIOM PHOTO DATA
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