LEHIGH BUSINESS NEWS 12 LEHIGH BUSINESS MAGAZINE CHRISTA NEU Senior Staff Updates Naomi B. Rothman is the new associate dean, undergraduate programs. Rothman, an associate professor of management, holds the Scott Hartz ’68 Term Professorship and is a leading expert in the study of ambivalence. She’s been at Lehigh Business since 2011. Xiaosong (David) Peng, is the new associate dean, graduate programs. Peng is a professor in the decision and technology analytics department and holds the Dean’s Chair Professorship. Much of Peng’s research examines how technology enables strategy and processes in manufacturing and service operations. Kofi Arhin assistant professor, DATA Mary Kate Dodgson associate professor, accounting Andrew Olenski assistant professor, economics Stephanie Prevost professor of practice of law, finance Laura Smarandescu teaching associate professor, marketing Yaqin Sun teaching assistant professor, DATA Natalya Vinokurova associate professor, management Katrina Zalatan teaching full professor, management Jacob Zureich assistant professor, accounting 9 NEW FACULTY JOIN THE COLLEGE OF BUSINESS Top 50 Business School Professor: Ludovica Cesareo Ludovica Cesareo, assistant professor of marketing, was named one of the Top 50 Best Undergraduate Business School Professors by Poets&Quants for 2022. “In 11th grade, my teacher asked me to learn the inverse functions of trigonometry and teach a class about it,” says Cesareo. “It was my first time standing in front of students. I remember the rush of adrenaline and excitement I felt. That set me on my teaching path.” Her latest research, accepted by the Journal of the Academy of Marketing Science, looks at why distinctively ugly luxury products are successfully being sold. Learn more about Ludovica Cesareo.
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