Lehigh Business Strategic Direction

LEHIGH COLLEGE OF BUSINESS • 5 BUSINESS.LEHIGH.EDU WE COMMIT OURSELVES to creating a student centered learning environment where our Lehigh Business students are actively engaged as partners in the process of learning and knowledge construction rather than as passive participants. We commit to develop learners who know how to learn, not just what to learn. Our students at all levels will excel at taking ill-defined problems and creating the structure needed to resolve the situation. From the first day of the academic program through degree completion, our curricula and pedagogy will prepare them not only for the business world of today but also for lifelong learning. Students DIRECTIONAL STRATEGY #1: NIKKI GROCE '21 MARKETING IN HONG KONG GOAL 1A Enable discovery based learning Students learn in many different ways. Increasingly one of the most powerful teaching/learning modalities relies on students discovering information rather than being fed information. Discovery based learning (also known as constructivist learn- ing) is based on the belief that learning occurs as students are actively involved in a process of meaning and knowledge construction as opposed to passively receiving information. This method will strengthen our students critical thinking and problem solving abilities—the keys to success in later life. We recognize that this method of instruction may already be an established form in some of our classes; we are committed to a College-wide adoption. › ACTION PRIORITIES • Inquiry based and problem based learning across the curriculum. • Expand experiential educational opportunities. • Implement signature experiences for all students that will enhance user experience. GOAL 1B Focus on the centrality of analytics and technology in our curriculum Lehigh Business is uniquely situated to harness the academic offerings not only in our own College but also in the PC Rossin College of Engineering. We can leverage and build upon our long standing and highly successful programs such as Integrated Business and Engineering, Computer Science and Business, and the Masters in Financial Engineering. We will explore and encourage collaborations in the new College of Health, the College of Arts and Sciences and with the College of Education as opportunities arise to deepen our strength in analytics and technology. › ACTION PRIORITIES • Ensure analytics competency excellence and increased analytics course development along with co-curricular activities (such as hackathons, case competitions, etc.). • Seek out more cross University partnerships to further leverage our strengths. • Adopt classroom technology at the forefront of pedagogy. GOAL 1C Promote corporate collaborations to provide real world exposure Business education cannot exist solely in the classroom. To prepare our students for an ever changing and fast paced work force we must provide access to real world business settings. Through harnessing the power of technology that removes the barriers of geography we have an even greater opportunity to permit our students to move seamlessly from classroom to business setting. › ACTION PRIORITIES • More project based group learning engaged with a faculty coach and a corporate and/or government clients. • Term time internships/co-ops coupled with on line classes to maintain progress to timely graduation.