Looking Ahead Business Partnerships & Marketing AUXILIARY SERVICES ANNUAL REPORT 2023 Mission: Develop and manage a thriving portfolio of business partnerships (both internal and external) that will add value and enrichment to the student, faculty/staff, alumni, and Lehigh family experience. Create a user-centric culture in Auxiliary Services and lead departments in their communications efforts to improve clarity and transparency. Launched the (long awaited) L Train “Classic Collection” - collaborating with multiple departments to get buy-in and approvals. First Day Complete - Learning Unlimited Program: Created website, content, internal communications, hosted finals prep stations, presented on program for BNC. Planned and Executed welcome back open house “Brown and White Day” with The Lehigh Store which included a student discount. Also worked with The Lehigh Store on improving student pricing accessibility with the addition of valuepriced apparel. We hope to expand and improve upon the Auxiliary Experience Program - creating an actionable pipeline for implementing improvements by partnering with LehighLean. Program expansion will also include the involvement of faculty and staff to gain their feedback on services. Created and launched Lehigh’s Auxiliary Experience Program 35 work study students hired (out of 89 applicants) as Auxiliary Experience Analysts (AxA’s). Created and assigned 47 missions that helped evaluate 9 different areas of Auxiliary Services. Created user-friendly reports outlining mission data and reviewed results with departments to identify improvement ideas. Analyzed feedback in mission reports and synthesized into 135 actionable improvements to explore for our departments. Evaluated the program as well and created a list of improvements and ways to build the program.
RkJQdWJsaXNoZXIy MTA0OTQ5OA==